Value

 
Strategy 
 
Strategic Management Journal
California Management Review
Harvard Business Review
Sloan Management Review

 

 Value Creation

there are only two ways to consistently add and create value successfully: 

either by becoming the low(est)-price champion (requiring continuous “cost innovation)” 

    your strategy should aim to continuously offer better value – better than before, and better than competitors.

or 

by focusing on superior customer value (aiming for high price, requiring continuous value innovation)


As a principle it seems that we should be able to align our pricing as much and as closely as possible with the specific value bundle or value proposition we are offering.


Value Capturing

Capturing value means that you should be able to turn your value creation (as realized in a concrete value proposition) into a sustainable business, by means of what we usually call a “business model”



Reference:

Are You Creating or Capturing Value? A dynamic framework for sustainable strategy
Paul Verdin Koen Tackx
January 2015

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